First, Taylor Swift is not only the most popular musician globally, but her *Eras Tour* is the most successful tour in history. Her fans are incredibly loyal, and Swift has a unique ability to rally them, which I’ll explain shortly. So, antagonizing Swift and her dedicated fanbase just two weeks before an election—especially with the race being extremely tight—wasn’t exactly a brilliant strategy.
Swift's fans aren’t powerless either. In Florida, the Democratic Party and Swiftie-aligned groups are leveraging her concerts to mobilize voters. They’re holding listening parties, canvassing, phone banking, and even using Snapchat filters that link to voter registration sites. With these efforts in full swing, flying a banner at a Swift concert mocking her fans might not be the smartest move.
Taylor herself recently endorsed Kamala Harris and Tim Walz for the 2024 presidential election, clearly stating her voting intentions. She called for transparency, dismissing a false AI-generated endorsement of Trump circulating online. In her message, Swift emphasized the importance of voting early and registering to vote.
This whole incident stems from Trump’s apparent need to deceive his supporters by falsely claiming Swift’s endorsement. Had he not lied, Swift wouldn’t have felt compelled to speak out. But by doing so, Trump has now provoked one of the world’s most influential artists to endorse his opponent.
It’s worth remembering that in 2020, Swift’s endorsement drove over 405,000 people to vote.gov within just 24 hours. With polls showing that Harris leads Trump by 31 points among young voters, particularly women, Trump is not in a favorable position with Swift’s fanbase. Young women, in particular, overwhelmingly support Harris over Trump by a staggering 47-point margin.
Despite all this, Trump continues to attack Swift, even taking jabs at her on Fox News. He suggested that Swift would “pay a price in the marketplace” for her political stance, but just days later, she made history by winning the most awards ever for a solo artist at the VMAs. Swift continues to encourage her fans to vote, actively using her platform to engage millions.
In contrast, Trump has avoided tough interviews and public appearances while Swift, along with other major female artists like Beyoncé and Olivia Rodrigo, openly back Harris. These influential women are helping to expose Trump's weakening grip on power, as he resorts to online attacks while skipping major debates and events.